Conventions of New Jack Swing

New Jack Swing is a genre that combinds many elements to form one genre in it's self. New Jack Swing artists are formally black producing blues, R & B and dance-pop together. This was first created and invented in the late 1980's/early 1990's. It became revolutionary to provide a new type of contemporary urban R & B. The type of instruments usually used was the drum machine amongst synthesisers and keyboards to create the new epidemic.

The term was created by writer-filmmaker Barry Michael Cooper. Although this new genre became adapted by many artists, Rap artists refused to associated themselves with New Jack Swing arguing the clash of those who are hard and those who are soft. New Jack Swing became a catalyst for speeding up the Rap period as many artists started to produce a lot of rap to out do the New Swing Jack artists.

My band follows the conventions of New Jack Swing as it is a mixture of R & B, dance-pop using keyboards for instruments and a drum machine. Our message in our lyrics are not harsh they are soft where you have to read between the line. Also our artists are black, with a soulful singing.