First day filming

On the first day filming we decided to begin the opening scene and introduction to our blind date theme. We began setting up our set and designing it to replicate the original blind date scene. We filmed from lots of various angles and shots to give a variety of effects. The lighting we used were house lights for the back ground lighting, a spot light for key lighting on the presenter and fillers. There were no main key lighting for the rest of the characters as we wanted to keep it neutral. We had a few lighting complications as we couldn't decide whether to dim the background completely or have a bright lighting etc.

Second castings

Both myself and Stephnie have remained in the group, however our friend Leanne the last girl member for our group unfortunately cannot carry on as she has a lot of work to do with college and can't take time out to film. This was a big disadvantage for us, however we were lucky to find quick replacements.

Replacement girl #1

Sheraine Wright fits the profile as she has a very versatile look that can be moulded to different archetypes when we decide to characterise people.

We also found a male that fits our profile. He is tall, quite handsome and can be 'swaggered' in many different ways. His name is Daniel McNab. He is the right age (18) and is open to do many different things in our music video. Has lots of free time and can also be available and reliable.

Light training

We had a training session at college in our TV studio that helped to teach us lots of different lighting methods we can use in our filming.

We learned about:

• Three point lighting (back light, key light, fillers)
• Four point lighting (back light, key light, fillers and background lighting
• Using the lighting box
• putting on gels to create different colours

Background lighting

Filler light

Key lighting

Three point lighting

We also learned how to create different themes and moods such as:

• An interview
• Integration
• Day time tv
• How to hide some ones identity
• How to use colour gels to create different effects
• and many more

This helped us and for our solos on our verses we could use some of these methods to portray a specific look such as an everlasting white background have the protagonists as the only main key subject viewed.

Location

Bedroom: We plan to use the bedroom as an introduction to our music video. This will initially set the scene, introduce the song, band and narrative. The audience will see the girls having fun in the bedroom doing lots of girly stuff, for example getting dressed, dancing, laying on the bed with the laptop etc. This will also help our target audience relate to the band as the protagonist will be stereotypically portraying teenage females on a normal day doing day to day activities.

Front room: Instead of the bed room we could also use the front room/living room to show what the characters are up to as both locations show a relaxed environment which not only teenagers but all ages can identify with.

The Multifunctional hall: In our school we have the multifunctional hall which is often used for drama performances with stairs that invert into a wall, a stage, a lighting box plus many props. This can be used for our blind date scene. We can use lots of different lighting via the lighting box and create a divider between the girls and the boy characters on the blind date show. We could also create a false audience with the ascending seats on the opposite side. There are many curtains and backdrops and even use a cyclorama.

Fun/fair: An idea here could be to watch the male protagonist play football whilst the female protagonists stalk the male or two girls spy on the male protagonist on a date with one of the three main girls. The reason for this location would be that it is easy as there are many parks around our areas, there are mostly isolated which would be an advantage. A funfair is also optional if there is one available as it would have a different atmosphere, again the audience would be able to identify with this location.

TV Studio: We could use our TV studio for any lip-syncing solo's. Also an idea could be if we decided to try and imitate a cinema effect. Within the TV studio the lights can be played with like the multifunctional hall. It is easily accessible, and the idea of the cinema again is the idea that teenagers in their spare time often go to the cinema. This shows my target audience are some what cultured and like to go out to be entertained.

Staircase: There is a staircase within my school that would look great to have a solo lip-syncing part be filmed there for a dramatic effect and also be apart of our performance.

Retail shop: Teenagers are known for being window shoppers, always in the latest trends and that is also the type of audience we are aiming for. This would be great to see the male and one of the females on a date shopping whilst the other two main female characters follow the couple on a date. This can be manipulated as the following females could pretend to be mannequins etc which will bring the element of comedy in play.

(REDRAFT #2) plot summary

Unfortunately one of our female characters were unable to commit to the recording times and therefore was dropped. We then however found a new female actress that would also fit our profile and a male. However we changed our narrative and story line. Before our story line was a bit too vague as we realised it was not specific enough to the narrative, it was more for entertainment and trying to impress the audience.

Myself and Stephnie decided to come from a new approach of using a set theme for the blind date. The song choice 'Jade:Don't walk away' is a 90's classic, we thought of continuity in our planning. The continuity will consist of a 90's theme basing our narrative around the classic blind date reality show where three contestants are interviewed by a potential date. The contestant that suits the interviewer by answering questions gets the date and win a date to a special place wherever the show decides to send them.

We have remixed the classic blind date show to a more modern version. We have our male protagonist date all three to see who he prefers the most. However to not seem to repetitive we decided it would be best to only view two dates instead if all three.

Mood Board

Mood board

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Research on JADE

Jade was originally named JAD, after two of the members where removed from the group two more were added with only one original singer left. The group changed there name after that to JADE. They were signed to a record label called 'Giant Records' with their producer Vassall Brenford.

There first successful record in 1992 'I wanna love you' helped to lead the way for 'Don't walk away' which topped #2 on the R'n'B charts. After their first album, the girls became co-writers and co-producers for their second album.

In 1994 they later released a film, however after this the group split up.

Conventions of New Jack Swing

New Jack Swing is a genre that combinds many elements to form one genre in it's self. New Jack Swing artists are formally black producing blues, R & B and dance-pop together. This was first created and invented in the late 1980's/early 1990's. It became revolutionary to provide a new type of contemporary urban R & B. The type of instruments usually used was the drum machine amongst synthesisers and keyboards to create the new epidemic.

The term was created by writer-filmmaker Barry Michael Cooper. Although this new genre became adapted by many artists, Rap artists refused to associated themselves with New Jack Swing arguing the clash of those who are hard and those who are soft. New Jack Swing became a catalyst for speeding up the Rap period as many artists started to produce a lot of rap to out do the New Swing Jack artists.

My band follows the conventions of New Jack Swing as it is a mixture of R & B, dance-pop using keyboards for instruments and a drum machine. Our message in our lyrics are not harsh they are soft where you have to read between the line. Also our artists are black, with a soulful singing.

Casting #1

Characters:

• Three main females
• One male

First choice for girl #1

The character profile for the girls are too be feminine with a quirky modern/retro/contemporary style. They must also be attractive and have a close bond and relationship. Must be flexible and confident.

Stephnie Mathurin was first choice as she is also co-director, co-producer and co-writer I know how well she works, she fits the profile and would have a good understanding of how to act and what to do.

First choice for girl #2

Was myself as I fit the same profile expectations as Stephnie being one of the directors, producers and writer. I am also confident and would know how I want the video to be acted.

First choice for girl #3

My friend Leanne was asked by my team as she fits all the specifications necessary for the profile. She was also highly enthusiastic with a good understanding of the song content and knew a lot about 90's music also.

Unfortunately we have not found a male to fit our specific needs and profile yet.

Storyboard

First planning

I began to draft ideas for our music video to 'Jade: Don't walk away'. Myself and Stephnie both agreed.

We decided that a necessity would be that our music video must:

• Have a performance (dancing and solo lip-synching)
• follow the narrative/plot

I discovered after the phone intro there are two clear counts four times. This could be used in our on beat cutting. Each two counts could be some sort of introduction to the female protagonists through their body parts. For example the first two counts could be panning of the eyes on girl one, panning on the hands on girl 2 and panning of the lips on girl 3 between cuts an idea could be a cross fade.

We began planning many ideas for angles, editing techniques and who would be doing each verses.

I will be doing the first verse whilst Stephnie does the second verse. No one will be singing the chorus or bridge.

Proposal

Jade

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Inspiration

For our music video it is very dated and very 90's. Because of the meaning of the song we thought of the girl trying to get a males attentions. 90's TV consisted of lots of reality TV shows, one of them being the most known was Cila Blacks Blind Date show.

There are either three women or three men that are questionned by the opposite sex to see if they are compatible, the one that fits the description best suited for the interviewer is chosen to go on a date through the choice of the show. We have taken this idea and are using it as a theme for the main narrative of our music video.The theme will stay consistent throughout. However instead of only one female winning the male we have decided to let all the women to date the guy and then he will choose at the end.

A date we have chosen for one of the main female characters is the cinema. This was inspired by a 90s song by Mariah Carey- heartbreaker which we plan to use some of the ideas such as the other two girls throwing popcorn at me character and the date.















Another inspiration was Luther Vandross feat Janet Jackson-Best things in life are free. The original music video was filmed and based around a fun fair. Although the song was an original soundtrack for a film with some clips from the film in the music video, the theme stays consistent throughout. The type of colouring and mood with the orange tint connotes a happy memory which has influenced us to create something quite similar. Both these songs are not modern with high quality footage as the technology to create the HD effect was not created in this time period. To give our audience some nostalgic thoughts, we would like most of our footage although filmed it will be filmed with a HD camera; it will have quite a distaughted look to follow these conventions of the time period we are trying to recreate.

First plot summary

The three main female protagonists are really good friends. The music video opens with them in the bedroom having fun making lots of noise that they cannot hear the phone ring as it goes straight to the voicemail. After the voicemail the audience are introduced to the female protagonists through various parts of themselves, for example eyes, mouth, hands etc.

For the first verse one of the females characters would be introduced by singing the solo. As the song hits the bridge the audience sees the girls stalking the male protagonist through various locations such as retail shop. The reason for this would be to appeal to our target audience which are female teenagers round about the age of 14-18 as it is stereotyped that teenagers are always shopping. The scenario would relate to the target audience. Other locations we could use would be a park where the male could be playing foot ball with his friends as the females characters watch him play coily. Another location could be the funfair where the girls could be on bumpers car chasing the boy. Within the music video there would be solo parts for two of the main girls (myself and Stephnie) and a small dance performance for a short instrumental within the song.The video would end as it began with the slow process of introducing the characters. The effect of this would be to familiarise the audience with the new band by their faces.

An additional part we decided to import into our narrative would be to have scenes where the female characters would have a fantasy dream about the guy. For example girl #1 may dream of her and him living together with a child. For the child actors, myself and Stephnie have very young siblings that would be able to cooperate and could be of some use. Other aspects to our dream like fantasy would be to go on a date, get married and many other ideas.

Draft list requirements

Music song: Jade-Don't walk away

Location:

• Leanne's bedroom- Possibly for opening scene in bedroom for the voice mail part as well as other scenarios with the female characters.
• Shop (retail shop)- Could be used for stalking male protagonist. A retail store is a good idea as our target audience usually are stereotyped for shopping in hi street shops. This would be ideal as it would appeal more to our target audience in well known shops that they can relate to.
• Park/Funfair- See girls on rides or just filming people in the fun fair still stalking the male. E.g. Girls in bumper cars chasing male protagonist in bumper car
• Various places in a house- Living room for casual scenes/ dream scenario of girl and boy in fantasy world together
• Multifunctional Hall- This could be used for the dance scenes as well as the blind date scenes as there are many dividers/black boards and lots of different lighting that we could use in the lighting booth.
• TV studio- Could use lighting and white background for solo verses for a dramatical effect.
• Various places around school building- Just to vary locations.

Cast List:

• Three females-
• One male
• Children?

Props:

• Telephone (house phone)
• Bags
• Stools
• Curtains
• Mobile
• Dividers/Blackboards
• Costume
• House hold items
• Laptop/computer?
• Electrical accessories? (Ipods etc)

Equipment:

• Camera
• Tripod
• Computer

Song choices

My group and I thought of lots of different song choices to film our music video. Some of these choices where:

• Beyonce: flaws and all
• Beyonce: Yes
• Andrew 3000 featuring Kelis: Millionaire
• Jade: Don't walk away

We thought of Beyonce's flaws and all because of the original video to this song. It is very quirky, fun and very easy to make. The character goes through numerous emotions and fazes maintaining the narrative of the song. It was also different in terms of editing with many cuts, angles, speed and the fact it is in black and white with a very old fashioned film style. However we didn't use this video because we thought we would think to much of the original video and it wouldn't be very unique.

 

Beyonce's- Yes was another idea. There is no video for this song so it would really entirely on our own imagination which was good, unfortunately myself and Stephnie both felt that it would be too complicated in terms of on beat cutting, edits and more.

Andre 3000 featuring Kelis- Millionaire was thought of because again like Beyonce's flaws and all video it had good camera shots and angles with a good narrative. Because it was like the flaws and all the video would be hard to recreate without thinking of the original video.

Jade: Don't walk away was an idea at first for fun yet became clear it would become our music for our music video. Stephnie and I both simultaneously thought of lots of ideas straight away for the type of filming that would occur whilst filming the song as a music video. Although like many other music videos we had looked at, we both realised that this is a classic 90's song that we could recreate into a modern video. We immediately began planning our music videos story line.

Music Video analysis

Camera angles:

• The establishing shot is a 'Close Up Shot' of the female hands and masculine tattoos introduce both the character and narrative of the song and music video. The position of the hands are also stereotypical for a man placed comfortably in between the, however the nails are manicured like a female. This is good as it already shows the audience what the video may consist of.

• There are many 'Close Up Shots/Big Shots'. Many of the angles were front view however lots of CUS and BS on faces and specific features to emphasise the relationship and relevance to the characters. E.g tattoos, clothing, body language.
• 

Lighting

The lighting is edited so that everything is grey. The purpose for this may be an interpretation of the contrast between males and females or just an effect to be creative.

Editing

Basic cuts are primarily used however there is also a split screen merged together to show the artist as two different characters seen at the same time. For example when Ciara danced as a male and then a female at the same times and place.

Purpose of video

The purpose of the video could be to show the audience that she versatile in dance as she can dance just as good as a male and also very femininely as a female. This may reach out to her fans and target audience which are dancers.

Type of music video

• Performance; the dancing
• Narrative; tells the story of if she was to take on a male role
• Abstract; shows her as both a girl and a boy