Music Advert

Digipak

Evaluation Question 1

Image One: Technology is revolutionary and constantly evolving. As our music video is filmed in a contemporary format trying to appeal to young adults and teenagers who all use mobile phones for communication we decided to use the black berry as it is one the most leading electrical products competing against the iPhone for popularity. The visual imagery of the phone dialling a number and the calling relates to audio of the song also.

Image Two: The "blind date" like scene represents the 1990's reality TV show. The 1990's theme is relevant to appeal to the more mature audience. This relates to the narrative of the lyrics as the girls are all trying to not let the guy slip away from him. This frame also shows all of the characters and the use of mise-en-scene to distinguish each individual characteristics.

We challenged the conventions of girls been seen as sexual objects by not concentrating on specific body but concentrating on they're facial appearances and personality.

Image Three: This is an example of our performance and lip-syncing showing our accurate editing to give an overall professional look. This is conventional to our music video.

Image Four and Five: The protagonists are shown on a date in the cinema. For legal reasons we were not allowed to film inside a real cinema due to copyright law. Thanks to our initiative we recreated the scene by using a projector and lights.

Image Six: The protagonist again is lip-syncing to the on beat editing.The background  compliments the artist as the focus is entirely on them.

Image Seven: Apart of the convention of a music video is to include some sort of musical instrument. We decided to incorporate this as a part of one of the date scenes, following the narrative and its purpose.

Image Eight: The logo of the reality game show is advertised and branded as a part of Jade to inform the audience that this is not a real programme and is apart of the magic realism presented.

Image Nine: The medium shot focuses on mise-en-scene looking at the costume and facial expressions of the character. For each character there is a specific item which represents them and has deeper connotations. For example the glasses represent a nerd and someone very smart.
















Image One: 'Missy Elliott- Get your freak on' This frame shows the visual aspects following the lyrics.

Image Two: Like our video showing a musical instrument 'John Legend- Ordinary People' is an acoustic song solely played by a piano, this follows the contour of the beat.

Image Three: 'Janet Jackson- Son of Gun' This frame follows the narrative and overall theme of a creepy horror video about pay back.

Image Four: 'B2K-Bump bump bump' Their video mainly consists of a perfomance and dancing through their wide use of lip-syncing.

Image Five: 'Michael and Janet Jackson-Scream' As their song title is called scream their visual aspects are futuristic showing the artists perspective of the song.

Images Six and Seven: 'Kate Nash- Foundation and 50 Cent-P.I.M.P' These two artists use mise-en-scene to portray their environment and their genre of music through their clothing,

Kate Nash uses bright colours to contrast the song which about how wrong things are in a relationship.

Image Eight: 'Gym Class Heroes- Clothes Off' The phone is advertised for the modern day uses that they're target audience use also the child on screen follows the title of the song by having hardly any clothes on and having fun.

Image Nine: 'Lauryn Hill- Killing me softly' The video "like my bands" does not relate to the lyrics of  the song, however they have also made up their own narrative to entertain their audience.

Question 2

Q2

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Evaluation Question 3

What have you learned from your audience feedback?

The feedback was really good from people. I decided to post it on facebook as Facebook is one the leading social networks that our target audience use. It is also accessible for everyone to view and easy to be able to post things. Like Youtube there is a like and dislike button which enables me to see how many people enjoy our video. There is also a comment bare provided that many people have commented on.

Many people said that is was very funny and enjoyable which was what we was looking for. We were also complimented on our lip-syncing and editing.

A negative response we received turned out to be good criticism. A few people have said that overall it was really good and that they would have liked the ending to come to a conclusion on who the guy eventually picks. Overall all positive comments, and all the parts specified such as the comedy is what we had planned for.

For our ancillary texts the reviews where good looking at the consistency between our advert and our digipak. However it was said to be too simple, yet others found the simpleness made it more effective and the colour of the glasses. Most preferred the simple features.

Question 4

question four from India Hosten-Hughes on Vimeo.

Video diary

Video diary from India Hosten-Hughes on Vimeo.

Questions on digipaks

I asked a few friends on their opinions on digipaks and songs. I asked if they prefer to buy the hard copy discs or download of the net and why. These are their answers...

I used skype because you can see the full conversation between me and the interviewee. To get a more reliable result I would have carry out more questions to many more people which I could create for example a vox pop. Although what I have found out so far seems that downloads seem to be much more sufficient and applicable rather than going to the shop to buy one. However this may not mean the end to digipaks and their importance as there are still many customers who are very interested into the hard copies and will continue to purchase in this way.

 A few words to associate JADE with..x

Glogster poster

I used glogster to just put a few key images together of what summarises "JADE" I used a lot of green to emphasise the name "JADE" many of the images other than the main band are musical instruments and anything music related. Although glogster was fun and fairly simple to use, it is limited to what it can do in comparison to more advanced programmes such as photoshop.

Digipaks.. Yes/No?

Youtube is one the world's leading website to watch videos on. From home videos, parts of films, music videos and many more. With some songs reaching over a billion views viewers like to listen and watch. The positive about youtube is that it is free meaning whoever from wherever can watch whatever they like at any time. However, this is a disadvantage to the music industry as those who have access to the internet can just listen to their song choice for free online + watch the music video also. A question raised is "will online downloads mean the extinction of hard copies?" 

Also as DVD's are being downloaded illegally and films, songs and music are also. There are free online programmes that allow internet users access to convert a Youtube song into an MP3 song onto their hard drive for free. There are also other programmes that PC users can download which allows free song downloads. This is a hindrance to music industry or in a wider perspective, the media industry altogether.












Some people who may download them legally argue their reason being that it is a lot quicker than to go out of home to purchase the product then wait to listen to it when the internet is instant and fast. Many customers do not bother with the lyrics and posters which some albums contain. Another argument is the on iTunes it may cost 99p for one song rather than £3 in HMV a music retail store.

Although there are many factors which can cause the fall of hard copy discs, dedicated fans prefer the hard copies. There are still many people that prefer albums and singles rather than downloading because they like what they get inside and some use them as collectors items.

Other ways of transferring song files can also be done via a mobile phone. If a mobile phone has bluetooth it can connect to another phone and send song files as well as other media objects. Any media items on the phone can then be transferred to any other product that can hold media data such as a computer and laptop which then can be transferred to an ipod/ipad/mp3 or to another phone or media device. It is almost inevitable to question the existence and importance of a hard copy CD, plus digipak.

Do digipak's design entice the audience? or the song and artist themselves?
Some customers don't usually acknowledge the hard work and detail put into the design and layout of the cover, most customers already have a vague idea of what they want and the song choice. However some customers do acknowledge the album covers and digipaks, however these are usually fans.

Purpose for digipaks?

Digipak on Prezi

Rough Cut

Photography

Due to the weather snowing consistently, I saw that the area I lived in was a fantastic location to put my photography training skills to use. Where I live there are lots of trees, a large lake and field. With the snow and lighting, I was inspired to wonder around and take pictures that I may be able to use for either my digipak or album advertisement.

I decided to become creative testing out different exposures, lighting, shots, focuses and effects. A shot I liked was the over the shoulder shot of the snowman looking unto the field and focuses on specific objects using the three-by-three grid on tree branches etc. 

I learned how to be unique and know what to take pictures of testing out different settings to capture different types of lighting. It was a great experience that I will be able to use for my media work.

Snowy

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Jade's website

http://www.myspace.com/musicjade.ent

Illustrator training

I had basic training on Illustrator to create our production logo. Although I had already used Photoshop to create my bands production logo using Illustrator has taught me that for creating a logo it is better than Photoshop. It is a lot clearer and simplistic. When it comes to scaling, if I were to use Photoshop and then later change the size of my logo I may lose the quality whereas the quality would remain the same via Illustrator.

Here is our final product logo

Production logos

We have created draft production logos.

Production logos

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Production company

Qubia Production is a specialist production company in which predominantly produces R' n 'B, Hip Hop and Pop music. We are a new company that has recently signed 'JADE' a new up coming duo girl group with lots of talent. Our aim is to follow the conventional and contemporary style of R' n 'B and Hip Hop as we believe true fans and artists know what they want and want to expect. However our company strives to motivate the R' n 'B culture as it is a genre already leading in the main stream business.

Digipak design

This is the front page of our digipak. We plan to have it as a grey effect for the background however a prop we will have will be nerd glasses. The nerd glasses will be the only thing in colour which is similar to our inspiration research. The band name Jade will be in green as it is relates to green Jade.

As you open the digipak the left side will contain a slide out lyric book with different pictures of the band on there. As you open out the lyric book and turn it over it will be a big poster of the band in full length.
The middle has the CD. The CD design will also be green and grey whilst on the right side there will be a leaflet from our bands concert and advertisement stating a competition for our next music video.





This is the inside digipak





























Outside of the digipak

 

planning for digipak

Our beginning ideas for creating our digipak automatically started revolving around the target audience, for example their wants and needs. We decided a need and want would be basic information on the artists, composers, directors, producers etc as through research this is found usually either on the back or inside cover of digipaks we have researched which are relevant to our music genre and target audience. 

We started planning colours and themes, ideas that came to mind where because of the name "JADE" we thought of the idea of green. However because of our music video theme which is the 1990's blind date theme we thought of lots of bright colours.


Through some research we found in some albums they contain an extra pull for a lyrics sheet. Our song is very catchy and fans may want to know the words and sing along. Fans also like something to hold onto so we thought of having on the other side of the lyrics once opened up the fan will also have a long poster of the band.

Research

Alek Keshishidan  born in 1964 in Lebanon was raised in America. Although his father had intentions of him going to study medicine, Alek preferred the performing arts. Having a fascination around the theatre this evolved for his love of music and dance which later became his career as a director for music videos.

Some famous music videos he has directed are mostly Bobby Browns from 'My prerogative' to others such as Madonna's 'Like a Virgin' and many more.

Alek's directing is close to the type of ideology we are trying to pursue and its create. His representation and style would be similar to those of my own.

Photography training

Photography

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Digipak analysis

New presentation

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Photo shoot schedule

Photo shoot plan
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Character profiling

We used one of Jennifer Lopez's videos as an inspiration to brand our characters through different stereo types.

In "Get Right" by JLo the audience sees three different stereotypical females.

The Bad Girl (India Hosten-Hughes)
Through the style of clothing we have stereotyped this character to represent a "thug" like female. The J-Lo picture shows the character wearing round thick gold earrings with a bandana on folded around her head. Stereotypically "ghetto" people carry this type of dress code; it informs and identifies the audience what kind of person the character is, their attitude and how they carry themselves. Usually characters seen like this are quite rude, loud and uneducated. We have used this type of character as it is a well known character that many people can identify with either by seeing someone that or actual know someone similar. The wooly hat is identify who the character is by a specific object. The wooly hat is iconic and connotes those who are "gangster."

The Nerd
(Sheraine Wright)
Reading glasses is an iconic stereotype to identifying those who are rather intellegent and perhaps not the most popular. The character is meant to represent the "geek" group with the sinus problems, a tissue with an awkward air about them. This is also quite a comical character that most can associate with.


                                              

The Diva (Stephnie Mathurin)
The dark celebrity glasses portray the view of someone quite famous. This character that we have created is not actually a "someone" as she would like to be but rather is trying to be. She believes she is better than everyone else which is why she is the "Diva."  Her clothes are of the latest and most known labels in the fashion world. Her body language is usually quite enclosed and the dark glasses could connote that she maybe isn't that confident and is hiding behind them. The glasses represent her personality.



These are also the final casts. The Bad Girl is branded by her distinctive hat as in as the Diva is known by her glasses. We created these stereotypes to show diversity and it is also quite comical as well. Each character is wearing a prop that signifies who they are and what they represent so that the audience do not have to try to figure out what they are about but from their first judgement, we would like them to stereotype the characters so that we follow the popular conventions of a storyline.

Draft of lyric storyboard

Timing 07.10.10

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Programmes

BET and MTV Base are both channels that will view our music videos and promote our music. Both channels show both R'n'B, Hip Hop, some pop, New Swing Jack etc. My band contain black people and although our target audience are aimed at a wide variety and is not colour specified it may be subject that my group may attract more of a black audience due to the type of music my band has greated (the song that we have chosen). Artists such as SWV, Salt and Peppa, Bobby Brown and others that once greated New Swing Jack music videos are all seen on these channels. 

Audience research

Our target audience primarily is aimed at teenagers from the ages of 14-18. We aim to get their attention by associating the song and visual narrative to a stereotype theory of teenage girls between the ages of 14-18. I have researched and from my own primary knowledge that young women between these ages have strong interests in music and the opposite sex; they tend to be in to the latest fashion and gossip. Girls at this age are supposed to still be quite young and innocent whoever growing and evolving into mature women therefore the narrative can not be too young but not to mature. We intend to reach out to wider audience to reach beyond our target audience, especially those that were around in the 90's can definitely identify with some of the themes and ideas we have imported into our music video such as our blind date.

I decided to interview a few people that are my target audience with a few questions as secondary research was good however I wanted to make sure myself that my theory of my target audiences wants and needs were met accurately.

Here are some questions I had created for one of my interviewees.

1) What is your name?
2) How old are you?
3) What's your favourite hobby?
4) What genre music do you like?
5) What would you say you do most in your spare time?
6) What is the most memorable music video you have seen?
7) Do you watch many music videos?
8) What would you say you like best in music videos? (any examples)

Renee is a prime example of our target audience, she is the right age and has a wide variety of music she likes. She watches music videos all the time and is mostly interested in the entertainment and talent shown within the music videos rather than the narrative. Although she was not interviewed about her style of clothing, I know that she is into the american contemporary fashion of skinny jeans and high top trainers and likes to be very colourful. Her favourite band at the moment are 'The Rangers' and 'New Boyz' which are both 'Jerking Crews' She admits that she prefers to see talent and entertainment in her videos.

I have also asked a Shaquille who is 17 years old. These are the questions I have asked him:

1) How old are you?
2) Where do you live?
3) Are you in full time education?
4) What is your favourite type of music?
5) Do you like other music genres? (such as)
6) Do you watch music videos?
7) What would make a good music video?
8) What do you do in your spare time?
9) What type of fashion are you into?
10) Do you watch films?
11) Whats your favourite tv programme?

Shaquille is a prime example of the type of audience we are trying to reach out to who is also into the narrative of a music video. He is interested in to mature films such as Baby Boy which as an adult film however although he enjoys a mature entertainment he still enjoys the innocence and fun of children movies such as the Lion King. He is into fashion and understands the different types of fashion etc.

Both Interviewees have a clear concept of modern and old school music, both are into

Editing training lesson 1

We learned how to import and upload our music on Film Cut Express where we then rendered it and began editing and cutting to the beat through instinct for an idea or where we may import footage.

Permission

I have sent an email to Warner Bros. Music record asking for their permission to use their song.

First day filming behind scene footage

For evidence of our first day filming we decided to film some behind scene footage with a few bloopers. There where a few things that went wrong or changed throughout our filming, but it mostly stayed consistent to our planning.

We also filmed characters behind scene of how they think it went, then went back to the characters as actors and questioned them of what they think of their characters.

First day filming

On the first day filming we decided to begin the opening scene and introduction to our blind date theme. We began setting up our set and designing it to replicate the original blind date scene. We filmed from lots of various angles and shots to give a variety of effects. The lighting we used were house lights for the back ground lighting, a spot light for key lighting on the presenter and fillers. There were no main key lighting for the rest of the characters as we wanted to keep it neutral. We had a few lighting complications as we couldn't decide whether to dim the background completely or have a bright lighting etc.

Second castings

Both myself and Stephnie have remained in the group, however our friend Leanne the last girl member for our group unfortunately cannot carry on as she has a lot of work to do with college and can't take time out to film. This was a big disadvantage for us, however we were lucky to find quick replacements.

Replacement girl #1

Sheraine Wright fits the profile as she has a very versatile look that can be moulded to different archetypes when we decide to characterise people.

We also found a male that fits our profile. He is tall, quite handsome and can be 'swaggered' in many different ways. His name is Daniel McNab. He is the right age (18) and is open to do many different things in our music video. Has lots of free time and can also be available and reliable.

Light training

We had a training session at college in our TV studio that helped to teach us lots of different lighting methods we can use in our filming.

We learned about:

• Three point lighting (back light, key light, fillers)
• Four point lighting (back light, key light, fillers and background lighting
• Using the lighting box
• putting on gels to create different colours

Background lighting

Filler light

Key lighting

Three point lighting

We also learned how to create different themes and moods such as:

• An interview
• Integration
• Day time tv
• How to hide some ones identity
• How to use colour gels to create different effects
• and many more

This helped us and for our solos on our verses we could use some of these methods to portray a specific look such as an everlasting white background have the protagonists as the only main key subject viewed.

Location

Bedroom: We plan to use the bedroom as an introduction to our music video. This will initially set the scene, introduce the song, band and narrative. The audience will see the girls having fun in the bedroom doing lots of girly stuff, for example getting dressed, dancing, laying on the bed with the laptop etc. This will also help our target audience relate to the band as the protagonist will be stereotypically portraying teenage females on a normal day doing day to day activities.

Front room: Instead of the bed room we could also use the front room/living room to show what the characters are up to as both locations show a relaxed environment which not only teenagers but all ages can identify with.

The Multifunctional hall: In our school we have the multifunctional hall which is often used for drama performances with stairs that invert into a wall, a stage, a lighting box plus many props. This can be used for our blind date scene. We can use lots of different lighting via the lighting box and create a divider between the girls and the boy characters on the blind date show. We could also create a false audience with the ascending seats on the opposite side. There are many curtains and backdrops and even use a cyclorama.

Fun/fair: An idea here could be to watch the male protagonist play football whilst the female protagonists stalk the male or two girls spy on the male protagonist on a date with one of the three main girls. The reason for this location would be that it is easy as there are many parks around our areas, there are mostly isolated which would be an advantage. A funfair is also optional if there is one available as it would have a different atmosphere, again the audience would be able to identify with this location.

TV Studio: We could use our TV studio for any lip-syncing solo's. Also an idea could be if we decided to try and imitate a cinema effect. Within the TV studio the lights can be played with like the multifunctional hall. It is easily accessible, and the idea of the cinema again is the idea that teenagers in their spare time often go to the cinema. This shows my target audience are some what cultured and like to go out to be entertained.

Staircase: There is a staircase within my school that would look great to have a solo lip-syncing part be filmed there for a dramatic effect and also be apart of our performance.

Retail shop: Teenagers are known for being window shoppers, always in the latest trends and that is also the type of audience we are aiming for. This would be great to see the male and one of the females on a date shopping whilst the other two main female characters follow the couple on a date. This can be manipulated as the following females could pretend to be mannequins etc which will bring the element of comedy in play.