planning for digipak

Our beginning ideas for creating our digipak automatically started revolving around the target audience, for example their wants and needs. We decided a need and want would be basic information on the artists, composers, directors, producers etc as through research this is found usually either on the back or inside cover of digipaks we have researched which are relevant to our music genre and target audience. 

We started planning colours and themes, ideas that came to mind where because of the name "JADE" we thought of the idea of green. However because of our music video theme which is the 1990's blind date theme we thought of lots of bright colours.


Through some research we found in some albums they contain an extra pull for a lyrics sheet. Our song is very catchy and fans may want to know the words and sing along. Fans also like something to hold onto so we thought of having on the other side of the lyrics once opened up the fan will also have a long poster of the band.